How Does Rover Make Money? Unveiling The Business Model

Rover generates revenue from a few different sources. They collect fees from background checks and service fees from both pet sitters and pet owners. They also sell pet products through their Rover Store.

The Rover Store offers a variety of items for pets, including dog toys, collars, leashes, and more. Prices for these products range from $3.50 to $224.99. This gives pet owners a convenient option to purchase essential items while also providing Rover with an additional revenue stream.

The background checks ensure the safety and well-being of pets and pet owners, while the service fees help Rover cover the costs of running their platform and providing support to both pet sitters and owners.

However, it’s important to note that Rover’s primary revenue source is service fees. These fees are charged on each booking made through their platform, and they are a percentage of the total service cost. This percentage varies depending on the type of service, but it typically falls between 15% and 20%.

This model allows Rover to offer a robust platform with a large network of pet sitters and walkers, while also ensuring they receive a portion of the value they create for each transaction. The Rover Store, while a valuable source of additional revenue, plays a smaller role in the company’s overall financial performance.